To describe how we collect and use personal data about you in accordance with the General Data Protection Regulation (GDPR).
Trafford Electrical Wholesalers Limited will be what's known as the "Controller" of the personal data you provide to us. We only collect basic personal data about you which does not include any special categories of personal information about you (known as Special Category Data). This does however include name, address, e-mail, telephone number, and financial information (payment information such as a debit/credit card).
We use Google Analytics for aggregated, anonymized website traffic analysis. In order to track your session usage, Google drops a cookie (_ga) with a randomly-generated ClientID in your browser. This ID is anonymized and contains no identifiable information like email, phone number, name, etc.
This website uses Google Analytics with the extension "anonymize_ip", which causes IP addresses to be truncated before further processing, preventing direct association to the website user.
We need to know your basic personal data in order to provide goods and services to you, process your orders, and to tell you about our products and services. We will not collect any personal data from you we do not need to provide and oversee this service to you.
We use Google Analytics to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness.
We only ever use your personal data with your consent, or where it is necessary:
In any event, we'll only use your information for the purpose or purposes it was collected for (or for closely related purposes).
We may process personal information for certain legitimate business purposes, which include some or all of the following:
Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights at all times.
When we process your personal data for our legitimate interests, we will make sure that we consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You have the right to object to this processing if you wish, though please bear in mind that if you object this may affect our ability to carry out the tasks above for your benefit.
We are based in the UK and we store our data within the EU. Some organisations which provide services to us may transfer personal data outside of the EU, but we will only allow them to do if your data is adequately protected.
For example, some of our systems use Microsoft products. As a US company, it may be that using their products result in personal data being transferred to or accessible from the US. However, we will allow this as we are certain personal data will still be adequately protected (as Microsoft is certified under the USA's Privacy Shield scheme).
With regards Google Analytics, you can read more about how Google complies with data protection laws including GDPR here:
We will only use and store information for so long as it is required for the purposes it was collected. How long information will be stored depends on the information in question and what it is being used for. For example, if you ask us not to send you marketing e-mails, we will stop storing your e-mails for marketing purposes (though we'll keep a record of your preference not to be e-mailed).
We continually review what information we hold and delete what is no longer required. We will not retain your data for any longer than necessary, and will either delete it (or render it anonymous by removing personal data) when it's no longer needed.
We would, however, like to use your name and e-mail address to inform you of our future offers and similar products. This information is not shared with third parties and you can unsubscribe at any time by contacting us via phone or by e-mail. Please contact us if you would like to sign up to receive details about future offers from Trafford Electrical Wholesalers Limited.
We want to ensure that you remain in control of your personal data. Part of this is making sure you understand your legal rights, which are as follows:
This information will be provided in a common electronic format.
Please keep in mind that there are exceptions to the rights above and, though we will always try to respond to your satisfaction, there may be situations where we are unable to do so.
If you wish to raise a complaint on how we have handled your personal data, you can contact us via phone or by email to investigate the matter further. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner's Office, the UK supervisory authority for data protection issues.
With regards Google Analytics, if you would like to access what browsing information we have - or ask us to delete any GA data - please delete your _ga cookies, contact us for assistance, and/or install the Google Analytics Opt-Out Browser Add-On: